1.Introduction to web analytics (30 Mins)
Why measure is required for all digital marketing initiatives?
Why web analytics is a must?
2.Google Analytics and Google Webmasters (5 Hours)
How web analytics work?
Installing tracking code, adding accounts, profiles and users
Configuring Filters and what’s their usage
Important dimensions and metric provided by GA
How users land on your website?
Identifying Traffic and keywords which bought them?
Search queries users used to land on your site?
Interpreting visitor behaviors and demographics
URL tagging with Google URL tagger
How many pages your visitors visited and why?
How to identify best page and worst landing pages?
Google search rankings for individual pages (Google webmasters)
Identifying bottlenecks which prevent conversions.
How to make your site favorable to Google Search Engines?
How users exit your website and why
How to reduce drop rates and increase conversions
Page Paths, Goals & Funnel visualization
Reports, Creating dashboards and automated emailers
3.Google Adwords (2 Hours)
How adworks works?
Smart keyword research through 4P’s of marketing
Creating Ad campaigns
Ways to get more ad clicks.
Calculating your conversion rates and budget for the same
Linking Google Adwords with Google Analytics.
* Very in depth course material with real time scenarios.
* We are providing class with highly qualified trainer.
* We will provide class and demo session at student flexible timings.
* In training case studies and real time scenarios covered.
* We will give 24*7 technical supports.
* Each topic coverage with real time solutions.
* We are providing normal track,weekend,fast track classes.
* We will give every recorded session for play later.
* We are giving placement support by multiple consultancies in INDIA, USA, Australia, UK etc.
* We are providing certification oriented trainings with 100% pass guarantee.
* We will give full support while attending the interviews and contact me any time after completion of the course.
Course Name : WebAnalytics 24*7 Technical Support
Duration : 35 hours
Faculty : Realtime experience